SHINE GLOBAL
Strategic Advisory for Executive Team in Milestone Year

The Approach

Shine Global, a nonprofit media company with a mission to transform children’s lives through film, asked us to support the Co-CEOs of Shine Global to help them reach key priorities as they celebrated their 20th year of operation, focusing on increasing donor engagement, enhancing sponsorship materials, streamlining their event blueprints, and developing robust planning practices for film impact campaigns.  As we worked together, we recognized that their challenge wasn’t process—it was finding the space to maintain creativity and innovation with limited resources in a shifting film industry.

The Strategy

With this in mind, we worked with leadership to expand capacity and drive toward their mission by aligning their activities with their brand promise and connecting Shine Global to value-aligned partners who could help them achieve their priorities.  This work included creating new marketing language and positioning for sponsorship decks and film collateral; developing a blueprint for large scale initiatives, where groups of aligned leaders could provide oversight, resources, and accountability for future impact campaigns; building new planning workflows for events, donor management, and impact initiatives to fuel efficiency; and providing coaching and strategic feedback to support Shine Global’s storytelling and brand expression as they begin their next 20 years.

The Results

Our work alongside Shine Global created the space necessary to drive meaningful results—a successful launch of their 20th Anniversary Gala Dinner, a new positioning for sponsorships and donors, a strategic approach to film impact campaigns, and a partnership framework to leverage shared goals to drive toward greater outcomes.