Frequently Asked Questions About
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What is BuildingYOU for Athletes?
BuildingYOU is a development program that helps individuals create the future of their dreams through narrative storytelling, strategic planning, and ongoing advisory support.
Why should an athlete do this now?
Athletes are expected to perform, lead, build a brand, make decisions, and prepare for life after sports earlier than ever. BuildingYOU gives them clarity on a path to accomplish their goals.
How does the process work?
The experience includes three sessions: story discovery, story development, and action planning. The result is a clear personal story, goals, and next steps that are activated through a high-trust network.
What does the athlete receive?
Each athlete receives three deliverables: A Story Reflection, presenting their story back to them; a Story Presentation, a visual deck using their imagery to communicate their story, purpose, values, current focus and goals; and an Action Plan laying out how to achieve their dream by acting through their values. The Action Plan can support their goals on or off the field, such as performance goals, leadership, confidence, communication, career readiness or life after sports.
How can BuildingYOU help with partnerships or brand deals?
BuildingYOU helps athletes tell their authentic story, which in turn helps them and their marketing teams better communicate their value and alignment with brand partners. By defining what they stand for, brands can understand their story and partner with them authentically.
Is BuildingYOU only for athletes with big followings?
No. BuildingYOU helps any athlete clarify their story, values, goals, and opportunities, whether they have 500 followers or 500,000.
How can BuildingYOU help athletes with life after sports?
BuildingYOU helps athletes develop a holistic view of their identity, their value system, and their goals for the future. Whether clarifying career goals, developing a business idea, becoming a leader, or improving relationships, BuildingYOU helps the whole person and creates a trajectory for authentic connection to themselves as an athlete and their life after the game.
What happens after BuildingYOU?
Building3 offers on-going support via quarterly calibration meetings to refine the athlete story and action plan.
How can teams or athletic departments use BuildingYOU?
Teams and athletic departments can use BuildingYOU for athlete development, NIL readiness, leadership, retention, team culture, career readiness, and storytelling. It gives staff clearer insight and athletes more personalized support.
Get in Touch
Have questions or want to chat? Email us or fill out the form to set up a call with our team.
