
We design and develop ideas, strategies, ventures, and experiences to empower our communities to reach their highest potential.

From Idea to Execution
Our approach blends brand storytelling with strategic planning and operational expertise to quickly create alignment, enhance engagement, and accelerate progress toward goals.
Capabilities

PLANNING & PROGRAMMING
Business Analysis & Needs Assessment
Vision & Purpose Discovery
Brand Strategy & Storytelling
Strategic Planning
Partnership Strategy & Enablement
Event & Experience Strategy

DEVELOPMENT
Concept Ideation
Venture Development
Product & Service Development
Market Testing
Value Optimization
Proof of Concept Capture
Stakeholder Management

ADVISORY & EXECUTION
Strategic Execution & Team Oversight
Capability Development
Talent Transformation & Organization
Strategic Advisory
Leadership Coaching & Mentorship
How We Work

1
Vision &
Discovery
We spend time understanding the big picture of what you want to accomplish.
We research, hold interviews, and conduct working sessions with stakeholders to lock in results and impact.
2
Planning & Development
We use story-driven planning to help organizations achieve their strategic goals.
We offer technical, experiential and operational development, and research, design, build, test and analyze for success.
3
Execution &
Advisory
We offer several levels of implementation, from light advisory to hands-on oversight of the full plan.
We create additional momentum by introducing trusted partners who can support success.
Value & Outcomes
Our work is designed to provide measurable improvements in clarity, creativity, alignment, performance, output, and speed across all stakeholders engaged with our team.
Foundational & Creative
Clarity of Vision & Purpose
Built-in Brand Storytelling
Enhanced Creativity &
Idea Velocity
Collaborative
Improved Cross-Functional Alignment
Increased Stakeholder Engagement
Executive, Board & Investor Buy-in
Operational
Deepened Partnerships & Collaborations
Optimized Operational Output
Accelerated Performance Outcomes

What Our Clients Say

Meet the Team

Strategy & Development
Torrence Lamb
Torrence is a strategy and development expert with a background in large-scale strategic program management leading teams at the NFL, Microsoft, and Accenture. His expertise in defining strategy, building consensus, leading cross-functional teams and achieving success form the foundation of Building3’s services and products, delivered with a sense of humor, a belief that no ambition is too large and no dream is unattainable with the right partners.
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Business Development & Executive Relations
Debbie King
Debbie is a brand and strategy executive, having built teams and led major initiatives at top-tier brands such as the NFL and Paramount. She deeply understands the needs of executive stakeholders in major corporations and brings a broad network of partners from across the sports and entertainment industries to support client, partner and project success.

Operations, Development & Experiential
Liza Gardner
Liza is a veteran operator with deep expertise in developing, launching, and operating hospitality and experiential brands. Her commitment to operational rigor and project success combined with a Michelin-level hospitality approach form the backbone of Building3’s operating model, creating an exceptional experience for stakeholders from clients to partners to internal and external teams.
Get in Touch
Have questions or want to chat? Email us or fill out the form to set up a call with our team.


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